A few weeks back, I saw a unique sock e-tailer called Grace and Lace give their company pitch on Shark Tank. Watching was an eye-opening experience for myself and millions around the country, as the founders revealed they had used Pinterest to drive a huge percentage of their $1,000,000+ in sales during their first year in business. Continue reading
For most of our clients, things are moving fast. They need results yesterday. Long-term initiatives are important, but maximizing results TODAY is the top priority.
A conversation about incentivizing customers to buy soon almost always occurs, and for Continue reading
The ROI discussion around social media has taken center stage ever since we started using these tools for business, and for good reason. We need to know how our activities impact our bottom line. Continue reading
For those of us managing multiple Facebook pages, Facebook’s decision to ditch the default landing tab option (several months back) was quite a bummer.
When a brand creates a custom landing page within Facebook with a call-to-action to LIKE Continue reading
Engagement is the most important success factor for brands on Facebook. More shares, comments, likes, and clicks equals greater exposure and more credibility through social proof. Continue reading
With dozens of niche social networks on the rise as of late, one of the most common questions I’m getting is “shouldn’t I just be everywhere”?
The reality is this: people like to consume content in different ways. Some like to read Continue reading