The ROI discussion around social media has taken center stage ever since we started using these tools for business, and for good reason. We need to know how our activities impact our bottom line.
The ROI discussion around social media has taken center stage ever since we started using these tools for business, and for good reason. We need to know how our activities impact our bottom line.
A couple months ago, a client of ours came to us with a simple question. “Our competitor was featured on the Instagram company blog (as an example of a great visual brand). Our pictures are better. How do we get featured?”
I’m a big believer in social media as its own category. We call it “social media marketing” because it often fits most closely with marketing, but the reality is that social can impact dozens of business functions – sales, marketing, lead generation/nurturing,
For those of us managing multiple Facebook pages, Facebook’s decision to ditch the default landing tab option (several months back) was quite a bummer. When a brand creates a custom landing page within Facebook with a call-to-action to LIKE the page, the conversion…
Last Thursday, Facebook finally started rolling out Facebook Offers to brick-and-mortar and online retailers. With Facebook springing new features to pages on an almost daily basis, many are yawning about the new feature. A closer look into the details, however, reveals that Facebook Offers…
Engagement is the most important success factor for brands on Facebook. More shares, comments, likes, and clicks equals greater exposure and more credibility through social proof. The issue brands have is the competitive landscape has become incredibly complex – companies are now competing…
On Saturday, I was browsing my Facebook news feed when I noticed a post that stopped me in my tracks. The post (click here to see it) displayed a photo of a boy saluting a coffin, with the post copy reading: “How many likes can…
With dozens of niche social networks on the rise as of late, one of the most common questions I’m getting is “shouldn’t I just be everywhere”? The reality is this: people like to consume content in different ways. Some like to read written…
I think we can all agree that yesterday felt a little insane. Facebook‘s announcement of Timeline for pages represents the most significant change for brands on the platform to date, and it’s definitely causing a bit of a stir in the marketing world….
This weekend I spent some time reflecting on my years managing Starbucks stores through college. I didn’t realize it at the time (I was a little busy serving a line of hundreds of customers), but the work I was doing was the result…